As a REALTOR, you know your homes, your communities, and your customers. Getting the word out about those homes to those customers in your community might not be your strong suit. A good real estate marketing company isn’t going to tell you how to do your job, but they can help you focus on what you do best: provide excellent service to your home buyers and sellers. After all, the agent isn’t just a source of information anymore. There are plenty of apps and websites for that. Agents play a role that is more like a sherpa, and that will never be disrupted by technology.
Today, real estate shoppers have more tools than ever to find the perfect home. They check social media for the opinions of friends, colleagues, and real estate experts. They visit search engines to learn more about locations, compare neighborhoods, and source expert opinions. And once a location has caught their eye, they check the websites of their preferred REALTORS® to lock in on the listing that will one day become their new home. They might even take care of all these tasks on a mobile device, while waiting in line, commuting on public transportation, or multi-tasking at their own small business.
At Realty DS Media Group, we spend every day working with the tools that today’s real estate shoppers rely on to shop for the perfect home. Whether you’re just getting started or looking to take your business to the next level, now is the time to invest in your online real estate marketing. To know more details on Real Estate Marketing check Ieso2013
How Online Real Estate Marketing Grows Your Business
Choosing the right marketing team means finding someone who will put your industry expertise to work, and handle all of the little details that make your marketing plan tick. You know your cities, neighborhoods, and clients better than anyone, so your vision still plays a major role in what your marketing will look like.
Here are a few of the tools we use to bring that vision to life:
Content Marketing –
Blog posts, like the one you’re reading right now, are a great way to connect with your audience, and share your expertise. We build your blogging presence by writing about your community, showcasing special events, and providing the type of real estate advice that your customers are searching for every day.
Search Engine Optimization (SEO) –
When customers visit their favorite search engine to shop for homes in your town, we use search engine optimization to make sure they land on your real estate business. The details of SEO Agency for Real Estate quickly get technical, but you don’t have to worry about that with the DMG marketing team on your side.
Social Media –
While search engines are still the biggest drivers of online traffic, social media sites like Facebook, Twitter, and LinkedIn aren’t far behind. Facebook and Twitter are both excellent for connecting with clients, while LinkedIn is the perfect place to start when you’re looking to recruit experienced, successful agents. Maintaining a social media presence requires daily work, but we’ve got you covered.
With the popularity of mobile devices, it’s important to make sure your website looks great on screens of every size. Opt for a mobile responsive website design. A mobile responsive website is a flexible website design that sizes specifically to the device-—PC, laptop, tablet, phone—your visitor uses delivering a top-notch user experience. Mobile browsing is one of the most important tools you have to reach today’s connected audience.
Want to know what’s working, what’s not, and how to constantly improve your online marketing? Your analytics provide the detailed data that we need to make your real estate business shine online, down to the smallest details.
Your Feedback –
We’ll help you navigate the industry jargon and technical details that come with online marketing, but your feedback still plays a very important role in how we promote your business online. You tell us about your goals and values, and then we use that information to develop an online presence that shows off the best of your business.
Ready to get started? Or looking to learn more about online real estate marketing? Contact the team at Realty DS Media Group for everything you need to make your real estate business thrive online!